TheSoul Publishing is one of the most successful and well-known online media firms in the world. It reaches over one billion social media subscribers across the world’s most popular platforms, including Facebook, Instagram, Snap, TikTok, and YouTube.
It began off with a bunch of Russian programmers and an idea, much as the majority of Hollywood success tales do. A long-held goal of mine is to launch a website dedicated to marketing for advertising professionals.
When asked about TheSoul Publishing’s humble beginnings as a B2B blog for the marketing industry, Arthur Mamedov, the Chief Operating Officer of the company, admitted that “It was super small, and very, very niche.” The company was co-founded by Pavel Radaev and Marat Mukhametov, who are also the company’s co-CEOs. “However, this occurred in 2003, which was within the formative years of the Internet. As the Internet grew, so did we. Instead of only talking about advertising to marketers, we moved into something that catered to a wider audience as the Internet continued to develop.
Billion views and more to come
This past year, TheSoul Publishing made history by being the first media publisher to have its online content surpass 100 billion views across social media platforms. TheSoul Publishing’s portfolio of short-form video content, which also includes viral hit channels like 123 GO! (challenges, pranks, and short-form comedy), Slick Slime Sam (DIY science and experiments, narrated by pink, talking slime), and La La Life (like 123 Go! but with music videos), according to data from social video analytics provider Tubular Labs, has rocketed the company to the number one position in terms of social media views on As of May 2021, 5-Minute Crafts had the ninth spot on the list of channels with the most subscribers on YouTube. Over one billion people across the globe are now subscribed to one or more of TheSoul Publishing’s channel offerings.
