Who is Richelieu Dennis?
He is an entrepreneur, investor, and philanthropist who is a native from Africa settled and working in America. He is 52 years old, founded sundial brands after completing his study with his mother, and made it the fastest-growing business. He is also the CEO of Essence, the magazine on the lifestyle of black people. richelieu dennis, looking to go back to his country after getting the degree, now settled in America. How this happened, let’s see.
The journey of Richelieu Dennis
His native country is Liberia, where due to the war situations and not having good exposure, he came to Babson to study business. His goal was to return to his country and start a citrus business there, but destiny planned something else for him.
When he graduated from college, his mother lost everything in Liberia’s civil wars and came to America; they became refugees in America with nothing in their hands.
So, to survive in the country, he and his mother, an economist, started a company, Sundial, to create hair and skincare natural products for black women.
With his dedication and hard work, he came a long way from selling the products on the streets of New York City to grabbing a deal with America’s biggest retailer and selling his products across the globe. After the acquisition by Unilever, he landed the biggest natural care deal ever in the US by any black company.
The most important thing to see here is he and Unilever created a $100 million invoice fund to invest in black women entrepreneurs and empower them to achieve great things in their life.
Under his leadership, Sundial became the fastest-growing company in the US. He also did investments in the education of girls & color women entrepreneurs, Sundials community effort, and many more social works to bring change in the world.
Achievement
During his professional journey, his company Sundial received many awards; for instance, the Emerging Business of the year in 2017, was listed in the top 10 black companies, etc.
The President of Liberia also awarded him his welfare work in his home country.
We think his greatest achievement will be him being able to help his home country and working for the welfare of the black community in America.
What’s there to learn from him?
The best thing to learn from is surviving and giving nature in his odd times. When he gained success, he invested some of it in the welfare of society to give back to the people and bring change to the world.
Every person should learn from him that hard times bring opportunity, and it is up to you how you use that opportunity to be the better version of yourself.
