There’s no denial that this Pandemic had very long-lasting effects over each aspect of our life – which also includes marketing and business. Most of the companies had to halt the normal operations and find some new ways of making sales or stay productive, and make profits. Because of the COVID-19 spread, in-person sales and marketing disappeared completely– but it appears to be making a quick comeback, here Smart Circle will help you out.
What’s Face to Face Sales and Marketing?
F2F marketing is an act of marketing to the potential customers directly through personal communication. As the branch of marketing field, this encourages some meaningful brand interactions through the client meetings, product demos, sales events, in-store visits, as well as event attendance.
F2F marketing is used synonymously with the experiential marketing. But, this type of marketing is mainly focused on the events. Here is why this type of marketing matters even today: no Snap, Tweet, and chat can replace the real human connection. Face to face marketing is about trust and visibility.
Use F2F sales for:
- Establishing contact with your target customer
- Strengthening your relationships
- High-value & complex products or services
F2F selling will not be very cost-efficient for the low value sales. But, you might have to sell it directly to customer through the distance selling: for instance, over internet and using telesales.
Build Strong Relationship
F2F sales and marketing offers better promotional environment for creating the strong and meaningful experience. It gives brands an opportunity to build the relationship with the consumers, which lasts much longer after an event ends. Try to overcome this urge to jump over and pitch early. Let your client talk & modify your pitch as per their needs.
Final Words
F2F sales and marketing is quite effective but has to be properly conducted with the sensible regard for the personal safety. Ensure there is the decent market size for your product or services in the location before you conduct in-person marketing work; or, it will be too much work without any rewards.
Suppose you find it really tough in early days to do face-to-face marketing, you must remember advice of Thomas Edison: “Our weakness is in giving up. So, the surest way to succeed in any business is trying one more time.” Don’t lose hope and keep trying to achieve success in your business.
