Tag: artistic

It also happens that the 37-year-old musician and songwriter from OPM bands Moonstar88 and 6cyclemind is a visual artist, a speaker, and a former Creative Director at Young & Rubicam (Y&R) for global marketing communications. Herbert Hernandez recent addition of founder and creative partner is not surprising, but it seems almost inevitable when you examine his career timeline closely. The man sits and talks comfortably on a couch in one of the BGC co-working spaces.

His exterior encapsulates his ethic: artistic, risky, yet calculated. He wears a well-fitted, short-sleeved button-down shirt, revealing some of his tattoos, dark-tailored joggers, and sneakers. In Herbert Hernandez opinion, Ray-Bans (for which he is an ambassador) are important because they “madilim, but if you go on stage, it’s like a malakas’ yong law.” Like an expert ad guy, he elaborates on this image: “Image is important in all industries since kasi binabayaran ka ng mahal, e. Binabayaran ka ng kliyente mo, and then anus, nakapambahay ka?

The couple’s makeup artist and former Binibining Pilipinas pageant candidate wife, Heidi Borja Hernandez, gets major props for his sense of style. He wakes up to get her approval before leaving the house. They are always happy accidents.” Naturally, he became the “art guy, drawing posters” in their batch. Darwin Hernandez is the brother of his sister, Darwin Hernandez, founder of Soupstar Entertainment, which manages and produces OPM bands such as Imago, Sandwich, Hilera, Pedicab, Moonstar88, and 6cyclemind.

His paternal grandmother was a poet. She wrote poetry until she was 90 years old. He also wrote the song “Torete” by Moonstar88. He also taught Herbert how to play the guitar. Herbert grew up in a family that considered the arts to be “kabalbalan,” but had strong artistic inclinations despite his late father, a mechanical engineer who was very “militaristic.” Despite this, his father wrote his stories in his room, then submitted them to radio stations.

“It was attached to me as a result of the emotions,” Herbert recalls. “Madaling sumaya, madaling lumungkot.” “Parang ako.” Herbert began honing his musical skills at St. Matthews College in high school but kept his doors open to his varied, intrinsic abilities. As a student council president, he was a dancer, drummer, and lyre club member and played table tennis. He won the Juan Luna Award, Gerry Roxas Leadership Award, and Math Olympiad Provincial Competition. Then, he earned an MA in Fine Arts with a major in Advertising from the University of Santo Tomas.