Tag: Media Activation

The man with experience of over 30 years, who went around 40 countries and worked with 50 brands, is a person of great capabilities and advanced Philosophy, about whom we are going to talk today. His life and his business are not only coinciding but also inter-tangled and inevitable to each other. A seasoned leader in the field of Marketing, attaining popularity globally, and a proven specialist in strategy framing of global brands for marketing deployment, operational change management, and anything that falls into the same sphere of business strategy. What indeed drives him is his unbeatable leadership skills and indomitable approach towards life. This man of great virtue is none other than Alexei Orlov, the Founder and Global CEO of his brainchild – MTM, Moments That Matter choice worldwide.

Insight into MTM – a successful venture of the CEO

MTM is a boutique network created with a bunch of highly skilled practitioners, who are verified specialists in the activation of brands with high precision and optimization of media. It is less of a company and more like a family of wholly-owned subsidiary agencies with highly accomplished specialists, people in which are incentivized and rewarded regularly and consistently, according to the evaluation of their performances, to ensure they are satisfied with the company, it’s working atmosphere and the authorities. Hence, such motivates them to deliver constant growth and top-notch creative solutions for the approaching clients. Through efficient market enabling technologies, these agencies are willing to lend their hands to the seeking brands and help them excel at the “moments that matter” for their highly esteemed customers and help them have the best experience possible. What forms the core of their service offerings is high precision and accuracy.

Statistics of MTM

The past few years have witnessed a rise of over 30 million dollars in the worth of the company and has accomplished three acquisitions, all of which were highly ranked specialists in the field same as MTM, i.e. Brand/Media Activation, and used to huge players in the market. It is now pacing ahead to negotiate further funding of 100 million dollars to help them support the additional top-tier acquisitions, the fourth of which is already sealed in the year 2019.

2020 witnessed 6 more brands in various stages of the acquisition and negotiation process.

Hence, Alexei Orlov took every step, not only with his company but also with his life, very cautiously yet wisely. However, he wasn’t hesitant to take risks where required, which is the main essence of the accelerating growth of his company and his immense success.