Tag: ncrease your brand awareness
Looking at the Importance of Face-to-Face Sales and Marketing Methods
With an increase in digital technology & social media presence, digital marketing has become the top priority for a lot of businesses out there. Emails, social content and messages offer the most efficient ways of connecting with the targeted audience & encourage more sales. However, even in the digital world today, ability to meet your customers personally is highly valuable to generate leads, improve sales and increase your brand awareness. Smart Circle face-to-face sales and marketing was considered to be the biggest marketing spends.
Benefits and Drawbacks of in person marketing and sales
Selling your products or service direct to your customer, this face to face marketing offers many benefits:
- Explain and demonstrate various complex products
- Convenient for your customer and simple to bring other people who want to get involved
- Learn about what customer wants
- Build personal relationship
- Use selling skills and convince your customer to purchase
Face to face marketing has a few disadvantages too:
- It is an expensive sales channel since it demands higher number of staff & premises costs.
- Travel time & costs are significant. The travelling salesperson will spend their whole day outside for one meeting. If possible, plan the trips so that many customers in a same area will be visited.
Face to face sales and marketing is the best method to maximize your media reach. The primary reason is because you may tie this in your digital campaign. In this way, you will be able to maximize your reach for both the channels. The best method to do is equipping your sales representatives & field marketers with tools that they want to capture special moments that they may have with the customers, and share it online.
What can face-to-face sales and marketing do for the business?
In the world of social media posts & email blasts, in-person marketing method is considered as the breath of cool air. It is a simple and powerful tactic that will help you to reach your customers as well as grow your online business.
