The process by which a company promotes the purchase or sale of a product or service is known as marketing. An event, campaign, or any interaction through which a company drives customer actions is brand activation. This strategy aims to raise brand awareness, develop long-term relationships with target audiences, and increase customer loyalty. It allows customers to interact directly with a company, which helps to engage more customers.
It’s extremely difficult to stand out among thousands of brands working hard to achieve their objectives in the age of digital marketing. To make a brand recognizable, marketers look for interactive and effective methods of attracting their target audience.
These businesses are run by top leaders like Alexei Orlov, who make business their life and life as their business.
Where did he serve before MTM?
- He was Chief Marketing Officer of Volkswagen China.
- Orlov also served as the digital President in Europe at Wunderman Thompson for eight years as President.
- He was also the Global Strategic Lead for WPP’s automotive business
- Also served many other companies worldwide.
He has received various prestigious awards like-
- Alexei, in 2012-2013 was awarded CMO of the year by the world brand congress.
- Cannes Gold Lion Award
- Was a speaker at Global Brand Forum
They should have real conversations and interactions with customers. Build your team, turn the right directions into smart strategies and always step up to take your responsibilities. Please make your decisions carefully and don’t be impatient with them.
Alexei Orlov is currently a trusted partner to several different companies around the world through mtm choice. In this role, he mentors and assists leadership teams in overcoming any obstacles that may arise, ranging from operational to brand and communication issues.
He chose job titles that evolved knowledgeable thinking around all aspects of the business terrain from the beginning of his business world adventures. Early involvement in creative and operational business moments allowed him to develop as a business leader resulting in more quickly navigated milestones up the ladder of achievement. He quickly comprehended and moved his way up. Soon, he was strongly embedded in global leadership positions, owning each aspect of the businesses he led, just as he had learned as a newcomer to the business world as a merchandiser. Alexei Orlov quickly transformed those business leadership positions into more entrepreneurship.
