Alexei Orlov is the founder and CEO of MTM, which helps customers create long-term sustainable marketing campaigns. Alexei believes that entrepreneurship is the new face of global marketing and says it is about creating value for the customer.
Brand activation is the art of activating, engaging, and building relationships with customers to increase brand loyalty. It’s all about giving customers something valuable in return for their attention.
This section provides an overview of marketing trends and highlights what entrepreneurs should aim for to succeed in this field. We all know how important marketing is today. Marketing is used for both B2B and B2C services, but the new face of marketing is entrepreneurship.
What is brand activation?
Entrepreneurship has changed the game for marketers because they can now do more than work with big brands and agencies – they can create their brands and make them big too. Alexei Orlov shares his experiences on how he managed to become an entrepreneur by following his passions and using creativity to get the attention of potential customers.
Brand activation is a campaign that aims to establish a presence for a product or service in the minds of consumers. This can be done through a physical or digital experience. Activations are often used to increase brand value and loyalty, and they may also be used to generate leads, increase sales, or create awareness. They are an effective way for brands to connect with their audiences.
Brand activations can take many forms, from sponsorship deals at music festivals to guerrilla marketing campaigns, from in-store experiential projects to branded museum tours. A brand activation event is a successful marketing technique used by businesses to promote their products. They are designed to increase customer engagement, generate publicity, and promote sales.
Summing up
Activations are not about advertising; they’re not about giving away free samples, coupons, or discounts. They’re not even about media impressions. While they may lead to these things, activations create positive emotional connections with consumers and possible clients.
